CLIENT 辰投集团标志设计
PROJECT 湖南 · 辰投集团
辰投集团标志设计

辰投集团以(基础建设、金融、茶叶)三大板块为综合体的企业,以茶促旅,以旅兴茶的观念而 打造的企业。位于湖南·沅陵,以碣滩茶园、清幽山水、古韵的村庄、乡村田园等生态环境为园区特色致力打造茶产业发展、茶文化体验、养生度假、主题休闲、户外运动等于一体的田园综合体。


创作理念:

从建设、茶、金融三方面来提取能元素,包括颜色、形状、符号等;三者结合去挖掘并融合。因此我们用比较概念的方式赋予标识的造型(圆形),圆形引申出“圆柱”“钱币”、“泡茶”等各种形象,寻找出它们的共性,结合企业属性的特点融合而成;让整个标识更简约、灵动和谐、聚集能量、同步和谐发展的寓意。

标识以三种色调为主色调,其中:建筑为蓝色,代表着科技、沉稳、坚硬的寓意;茶为绿色系,代表着自然、健康、成熟而具有沉淀和典雅精致的寓意;金融为金色系,象征着财富和尊贵;三色各其所用,层次更丰富,给识别形象上增加华丽富贵、灵动、柔和、优雅精致更深层凸显企业的文化底蕴,有着无限的创造性和潜能。

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Chen investment group (infrastructure, financial, tea) for complex enterprise three plates, with tea, and is being built with the concept of brigade xing tea enterprises. Tea garden is located in hunan, YuanLing to Jie beach, beautiful scenery, ancient village, village rural ecological environment for the characteristic to make tea industry, tea culture experience, health resort, theme leisure, outdoor sports is equal to the integration of rural complex.

Creative idea:

From three aspects as construction, tea, financial to extract elements, including color, shape, symbols, etc.; Dig combination and fusion.So we use the concept of comparative way to identify the modelling (round), round from the "columns" "money", "tea" and other image, find out their common, according to the characteristics of the enterprise property integration; Let the whole logo more simple, clever harmony, gathered the meaning of the harmonious development of energy, synchronous.

Logo in three tonal give priority to tone, among them: building for blue, represents the meaning of science and technology, composed, hard; Tea for the green system, represents the natural, healthy, mature and elegant and refined with precipitation and moral; Financial for gold, a symbol of wealth and honour; Three colors used, each of its levels more rich, to identify the image to add gorgeous rich, clever, gentle, elegant and delicate deeper highlight corporate culture, has the infinite creativity and potential.












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